SLOs act as a bridge between football clubs and supporters, while providing a two-way flow of information on key issues. They ensure that fans’ voices are heard throughout their favourite club.

SLOs work with many different departments within the club – but their expertise focuses on supporters.

They require not only a deep insight into their club’s fan culture, but also the ability to establish and maintain trust with a variety of stakeholders, including supporter groups, club staff, police, transport authorities, and their counterparts at other clubs.